Design Process Object Context (15th Jan)

I looked at the reading list and found the least intimidating sounding book 'This means this, this means that'. After reading it I have come to the conclusion that semiotics is interesting, and baffling. I feel like it's too big a thing for me to tackle, the book seems accessible but has all these really smart concepts and pictures as examples to what they're talking about. Semiotics is too smart! I want to find some way of focusing on a tiny area of semiotics.